Pain: Due to a lack of resources (staff) we are not often able to create interactive applications for significant social events (elections, royal weddings/funerals, etc) even though such services have been shown to help lift our customer retention programs.
Pill: Openstore, MediaHub
Description: Automatically generating dedicated content for targeted applications and interactive web pages has become dramatically easier through Iceman Media’s native microservices–based architecture. This makes it possible to quickly develop and deploy in a matter of hours interactive applications and websites containing complex constellations of highly coordinated image-, data and other internally- and externally-sourced content streams with complete branding consistency and simplified controls to download images, wallpapers and other valued content.
Proof: Using Openstore and MediaHub, our existing teams were able to create in less than a day a fully-interactive application explaining in detail what was happening in the American presidential elections, including numerous infographics updated in real time, image galleries and real-time feeds as well as a breaking news ticker and indicators of momentum based on social media sentiment and activity. Before Openstore and MediaHub this would have been impossible for us to manage without employing expensive consultants. As a result we are planning new campaigns for the upcoming year which will take strategic advantage of these capabilities more strategically.
