Pain: Like most relatively large media houses, we have survived and participated in multiple rounds of industry consolidation, individual acquisitions and the rapid introduction of new digital technologies. As a result of these rapid and often overlapping changes our workflows, processes and IT environments have had a hard time keeping up. As a result many of our content assets such as images, articles, and published pages have become siloed in different systems, most of which were stored with insufficient interlinking. This made it difficult for different teams to easily find and access related assets, leading to inefficiencies in relevant content discovery and retrieval.
Pill: Openstore
Description: By coupling different assets (such as images, articles, and pages) together within Openstore, the company is able to create an efficient, centralized and robustly interconnected content ecosystem. Via Openstore’s ability to make the entire ecosystem’s content accessible, available and searchable regardless of where it physically resides, users gain the ability to quickly and easily navigate between related content—whether it's an article, an image, or a page layout - allowing for efficient access to all associated assets.
Proof: Using Openstore to automatically couple related assets with each other has made it significantly easier to review, update and build upon our previously published content. It has also opened interesting new avenues for exploring our extensive archives and for gaining insights into how our coverage and narratives have evolved over time.
